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Category Archives: Social Media


by Tap Vann

NEW YORK – Friendster, the once dominant social network announced it’s shutting down on May 31st.

Users have until May 31 to export their data from the site, at which point Friendster will focus on “entertainment and fun.”

Many of you have probably already deleted your Friendster account or forgot that you even had one. But if there are some photographs or profile posts from 2003 that you’d like to preserve, Friendster has an exporter tool that will extract photos, messages, comments, testimonials, shoutouts, blogs, forums, and groups. You can download the data or post it to third-party sites like Flickr or Multiply, Friendster said.

“We are introducing a new and improved Friendster in the coming weeks that will be focused on entertainment and fun,” Friendster said on its forums. “There will be new features that will leverage on your online activities and will enable you to connect with friends or engage new friends with similar interests.”

As a result, your Friendster account will not be deleted on May 31, but the company will only save your list of friends and basic profile information. Everything else?  Gone.

Friendster had few specific details about what the revamped site will feature except to say that “our improved site is designed to create new profiles that allow you to connect differently with people and do things differently than other networking sites.” The new and improved Friendster “will complement your existing online presence in other social networking sites,” which likely means Facebook.

In December 2009, Friendster was sold to MOL Global, two months after Friendster and MOL teamed up for an online payments platform. But Friendster hasn’t really had a big impact on the world of U.S. social networking for some time, focusing most of its efforts in Asia. In January 2010, it partnered with Yahoo Southeast Asia, and launched a music and games portal in Asia in September.

Initially Friendster lost some ground to MySpace, but that site also recently gave up on the social-networking space in favor of music and entertainment. News Corp. is trying to rid itself of MySpaces, but so far, no buyers.

Facebook, meanwhile, has reportedly reached 600 million users worldwide and shows no signs of slowing down, hosting President Obama last week for a town hall on the economy and launching a Groupon competitor, Facebook Deals.


Why Users Are More Engaged With Social Media on Fridays

by Todd Wasserman

Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.

Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

The reason is fairly obvious, says Jeremiah Owyang, a partner at the Altimeter Group: “People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend.”

Rick Liebling, director of digital strategy at Coyne PR, concurs: “It’s a matter of people finally pushing past the work week and coasting toward the weekend, picking their head up a bit to see what’s going on and what their friends are up to.”

However, Liebling adds that there might be another factor at work: There may be fewer posts overall on Fridays, which means a greater number of average click-throughs.

Dan Zarrella, a social media scientist at HubSpot, agrees with that assessment. “I call it ‘contra-competitive timing,’” Zarrella says. “As the overall activity seems to slow down from the hustle and bustle of the week, readers can give each tweet more attention because there are fewer other tweets fighting for it.”

Whatever the case, the fact that Thursdays and Fridays are the best days of the week for engagement isn’t yet common knowledge among marketers. As Buddy Media CEO Michael Lazerow also noted at the Ad Age Digital conference, most brands are similarly unaware that their status updates will get more pickup if they’re posted after work hours.

But Owyang says that what’s generally true may not be applicable to many marketers, anyway. For instance, “Friday may not be the best time for the B2B audience because they’re checking out mentally.” Similarly, Lazerow said that for movie companies, the weekend is the sweet spot, but for other media companies, Monday is the worst day of the week. “It’s the noisiest time to post,” Lazerow said.

Facebook To Help Users Burned By Profile-To-Page Migration

by Christina Warren

Facebook now offers a potential solution for users who converted their profiles into pages, only to regret the decision after the fact.
As reported by Inside Facebook, Facebook has created an appeal form for users who want to reverse course on their profile-to-page migration.

As we discussed, the Facebook profile migration tool may leave users with some unintended consequences. Facebook temporarily disabled the tool last week, reportedly because of API strain.